Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand.…View More Branding – More Than Just a Statement – A Memory Scar
Setting the Right Price
One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business…View More Setting the Right Price
Eye On The Pie: Branding From an Investors P.O.V.
When building a business as a brand it’s important to avoid a myopic view and consider another important aspect of the business game as well–…View More Eye On The Pie: Branding From an Investors P.O.V.
Measuring Return On Investment
… Is My Brand Working? To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are…View More Measuring Return On Investment
Value-pricing Strategy: “We’re not The Cheapest but…”
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your…View More Value-pricing Strategy: “We’re not The Cheapest but…”