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Category: Branding

Branding

Branding – More Than Just a Statement – A Memory Scar

Ernest J. Murphy 2021-06-29

Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand.…

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Branding

Setting the Right Price

Ernest J. Murphy 2021-06-26

One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business…

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Branding

Eye On The Pie: Branding From an Investors P.O.V.

Ernest J. Murphy 2021-06-14

When building a business as a brand it’s important to avoid a myopic view and consider another important aspect of the business game as well–…

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Branding

Measuring Return On Investment

Ernest J. Murphy 2021-06-07

… Is My Brand Working? To measure the impact and effectiveness of marketing and branding on the bottom line alone is a mistake. There are…

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Branding

Value-pricing Strategy: “We’re not The Cheapest but…”

Ernest J. Murphy 2021-06-07

In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your…

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