Let’s dive into some quick tips that will help direct mail real estate campaigns to achieve their goals and connect with their ideal customers.
To maximize the ROI of your campaigns and give yourself the best chance of securing valuable clients, consider:
1. Think Local & Relevant
As we discussed, our clients want to know that you have helped others to sell their homes within their market, or have connected with other families with the perfect homes for them.
Injecting geographic information into your direct mail campaigns can be a great way to grab the recipients’ attention.
2. Leverage the Time-of-Year
We’ve already covered how the holiday season and summer months are the busiest for real estate agents and firms.
Knowing that gives real estate marketers a real advantage. Use the time of year to your advantage.
This is a great example of taking advantage of the time of the year when reaching out to prospects. The mailer features a holiday-centric theme and uses messaging that is centered around the holidays.
Further than that, it works as a great introduction to Maria, even for those that do not want to move in the next few months. It’s inviting. It’s friendly. It’s likely that Maria has put more effort into being timely and thematic than other real estate agents in her area, which makes her mailer more likely to stand out.
3. Deliver Resources Prospects Will Hold Onto
Another great way to ensure that you stay top-of-mind is to deliver direct mail campaigns that provide resources that your customers are likely to hold onto.
A great example of this comes in the form of a calendar magnet, which is a fairly common tactic used by realtors.
Another common tactic is to deliver game schedules for local sports teams.
In either tactic, the goal is to provide your prospects with something that delivers some value to them, whether or not they are interested in your services right away. They may not have any plans to move now, but a lot can change in a year. By making sure that your brand is continually being seen on their fridge, you increase the chances that you are the first person that they call if their situation does change.
4. Create Urgency
Urgency is a real thing in real estate marketing. If your prospects wait too long, someone else will buy the home. That fact provides you with a simple but effective way to create urgency in the direct mail campaigns that you send.
Even something as simple as stating that a home is “move-in ready” can signal intent to sell quickly and create urgency in the mind of prospects.
The implication is that if they don’t act now, the home may be gone by the time that they want it.
5. Deliver an Irresistible Offer
The offer that is included in the direct mail piece can make or break a campaign. Great offers usually deliver great results.
As a real estate marketer, you know the common pain points associated with home buying. Trying to find a home in the right area can be difficult. Even if it’s the right area in general, does it place your clients in the correct school district?
One of the biggest pain points for any new home buyer is ensuring they have the required down payment on hand to buy a new home. While down payments typically start at 5% or more, many home buyers are advised to put down 10%, 15%, or even 20% to avoid hefty monthly mortgage payments.
At Dynamicard create professional-looking mailers, complete with your own logo. We feature high-value content to get the best reach possible for prospective clients. Our laminated mailers are fully customizable and allow you to connect with your community. This customization makes our mailers even more informative and effective. The possibilities are endless! Mailers can advertise new membership services, provide coupons or even show off new facilities! Direct Mail Marketing is a powerful way to build and maintain your client base.
If you’d like to find out more information about how your business can benefit from direct mailer, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.