What is Cross-Channel Marketing and How to Get Started

One strategy that helps companies boost their visibility, increase customer retention, and drive conversion is cross-channel marketing. In order to successfully achieve this, companies need to have a relevant and consistent experience for each marketing channel. The marketing message should fit the format and style of each platform while also appealing to customer’s unique needs. Advertisements should provide a clear path towards the desired action. This action can be anything from an email sign up, purchase, or a social media follow. For more information about cross-channel marketing, check out the below infographic.


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This infographic was created by Cordial, a marketing communication platform.